Whether or not you’re ready for Coachella this year, H&M most definitely is! This is the second year in a row that the Swedish fast fashion label has created a collection specially for the iconic music festival. The overall theme describes a free spirited playfulness which is more about mixing textures and print, than matching them. Take a look at their campaign video…
It totally channels some hippie, road trip vibes in those printed mismatched t-shirts, fringe and crochet dresses, easy folksy blouses, denim shorts, retro shaped reflectors, floppy hats and flat boots. Here are some exclusive images from their campaign…
H&M’s 2016 Coachella Collection
H&M’s 2016 Coachella Collection
H&M’s 2016 Coachella Collection
It doesn’t matter if the passes are sold out, you can totally rock the collection designed for sunny California in our beloved country too.
#HMCoachella will be launching in stores in India this Thursday and we cannot wait to get our hands on it!