This past weekend, on April 1st to be specific, Manish Arora & Koovs came together to launch Indian by ManishAroraXKoovs, his first-ever menswear collection of both accessories and apparel that are not only über stylish, but also very affordable. The collection is priced between Rs. 495 to Rs. 1995 and has four prints created by Manish specifically for this collaboration in a colour palette that is true to his unique sensibility.
The launch was at Café Zoe in Mumbai, which was decorated like a wonderland representing the designer’s varied inspirations for the collection ranging from an installation of traditional Indian paper pin wheels to an avant garde light installation. About the collection, he said,
I chose to collaborate with a platform like KOOVS.COM in India as I want to provide the young Indian male an exclusive opportunity to own a signature Manish Arora product at accessible prices. We thought this to be a great opportunity to cater to men for a change and have incorporated a lot of lucid, colorful prints.
Sonakshi Sinha, Sooraj Pancholi, Diana Penty, Ira Dubey, Little Shilpa, Bandana Tewari, Narendra Kumar Ahmed, Nikhil Thampi, Nauheed Cyrusi, Nushrat Bharucha, Pernia Qureshi, Prateik Babbar, Amrita Puri, Sarah-Jane Dias were among the celebrities that came out to support Manish. We have pictures too!
The collection includes bomber jackets, shirts, t-shirts, vests, sweatshirts, trousers and shorts, and accessories including backpacks, shoes, flip-flops socks and phone covers in 4 key prints – Hive, Crowne & Glory, Drip Stripe, Mojito and Gold. There’s also an exclusive fashion film featuring the collection that was shot in the Rann of Kutch, which you can watch here:
This post is in partnership with Koovs