In a world full of fakes, authenticity always stands out. In today’s day and age, people just want to be accepted. They feel that being superficially perfect will get them that appreciation. But being beautiful is about being you and that’s exactly what Jabong is trying to put out there with their new TVC. Being comfortable in your own skin is what makes you truly beautiful. This campaign is directed by London based award winning film director Harvey B Brown. I must say that he has managed to treat the subject with the requisite finesse.
Watch this video and inspire yourself to “Be You”
This video emphasises the need to be fashionable on your terms, to gain confidence by first being comfortable in your own skin. I love how everyone in the video is unapologetically themselves without being afraid of what the world has to say. You could be skinny, plus-sized, short or tall, but you have to own your personality if you want to be truly fashionable. What’s refreshing is that this video is helping break stereotypes that limit one’s creative expression. It is a daring venture to take on promoting body positivity and accepting one’s true being regardless of gender. This campaign has managed to address a very sensitive and important topic effortlessly. Kudos to them!
Jabong’s new video is all about celebrating yourself fearlessly and our only hope is that it will inspire you to be more you.
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This post is in partnership with Jabong.