On the occasion of Janmashtami, a website called ScroolDroll.in put up a joke on Draupadi‘s cheer haran and used the fashion and lifestyle e-commerce giant Myntra for representational purposes. The vice president of BJP’s Women’s Wing in Mumbai, Gita S. Kapoor called Myntra out for putting up something so inappropriate –
.@myntra kindly explain or go the amazon/snapdeal way . pic.twitter.com/YgDNoFjqYk
— Gita S. Kapoor (@GitaSKapoor) August 25, 2016
ScrollDroll clarified this artwork on Twitter –
This poster was created by us in Feb. We removed it immediately as we never intended to hurt sentiments (1/2) https://t.co/2mYwpaWZhg
— ScrollDroll (@ScrollDroll) August 25, 2016
We take up the responsibility of this artwork. Myntra is nowhere associated with it directly or indirectly. (2/2) https://t.co/2mYwpaWZhg
— ScrollDroll (@ScrollDroll) August 25, 2016
We apologize and deeply regret if any of our artwork has hurt the sentiments of anyone.
— ScrollDroll (@ScrollDroll) August 25, 2016
But Twitter was pissed off already and #BoycottMyntra began trending in a few hours –
@smritiirani Ma’am, please get these guys banned #BoycottMyntra @myntra @Flipkart pic.twitter.com/BRDsSHriOw
— Shailendra Singh (@i_shailsingh) August 26, 2016
There’s Nothing Funny In This.Try Making Fun Of Any Other Religion And You’ll Know. #BoycottMyntra #ShameScrollDroll pic.twitter.com/baVXkXAxQb
— Sir Ravindra Jadeja (@SirJadejaaaa) August 26, 2016
#BoycottMyntra sending legal notice,better apologize or face legal action @RituRathaur @nanditathhakur @mediacrooks pic.twitter.com/mXgpWpXEkH
— Shailesh Tewarie (@ShaileshTewarie) August 26, 2016
Religion is a sensitive topic,using it propagate fashion is plain stupid & a cheap marketing strategy.No wonder #BoycottMyntra is trending!
— Charuta Arvind Yadav (@ModaYalda) August 26, 2016
This is not the right way to promote your products.Bad taste #BoycottMyntra pic.twitter.com/Uo8SJ6ZAOF
— Jolly LLB2 on Feb 10 (@Jai_Andhra) August 26, 2016
Ppl using #BoycottMyntra wait for a while and see who is real culprit. Action should be taken against @ScrollDroll pic.twitter.com/UPYMBlEJNB
— नंदिता ठाकुर (@nanditathhakur) August 26, 2016