Female emancipation is something we all preach, but very few practice. Tanishq‘s new TVC for their sub- brand Mia attempts to break several stereotypes attached with working women and it has done a remarkable job.
With Nandita Das‘ voice behind the strong narrative in the background, this video is a must watch for women who have dealt with patriarchy most of their lives and everyone else too.
We love everything about this ad, the concept, the collection as well as the background poetry.
Brilliant job, Tanishq!