Female emancipation is something we all preach, but very few practice. Tanishq‘s new TVC for their sub- brand Mia attempts to break several stereotypes attached with working women and it has done a remarkable job.
With Nandita Das‘ voice behind the strong narrative in the background, this video is a must watch for women who have dealt with patriarchy most of their lives and everyone else too.
Watch the video here:
We love everything about this ad, the concept, the collection as well as the background poetry.
Brilliant job, Tanishq!