The Indian Internet Exploded When Ex James Bond Endorsed A 'Paan Masala' Brand

Sukriti Gumber , 08 Oct 2016
Pierce Brosnan for Pan Bahar
Pierce Brosnan for Pan Bahar

Did you also wake up yesterday to a huge photo of Pierce Brosnan gracing the front page of one of our country’s highly esteemed newspapers? Were you amused to see James Bond endorsing a top tobacco brand? So was Twitter. And Twitterati, obviously had a ball.

Check out a few hilarious jokes made at the expense of the ex-Bond:

However, Sambit Mohanty, the creative head of the company behind the campaign does not care about the Twitter trolls as he said:

Twitter is a minority and isn’t our audience. We are targeting the masses, and the campaign has worked well with them. I received a text from someone who said that he had been a consumer of a rival brand for the past 15 years, but was now glad to switch to our brand. When neither the brand nor Mr Brosnan have any problem with the promotion, why the hell does Twitter have a problem with it?

And in case you haven’t see the much talked about ad, watch it here:

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