It used to be just the brides-to-be who’ve garnered a reputation as Bridezilla while enduring their helter-skelter quest to look immaculate on their big day. But now, the pressure is equally on for grooms as well!
Enter: the modern groom. He also participates in the painstaking experience to ensure he is as radiant as his bride. Whether you attribute it to the evolution of menswear, globalisation, or even pressure from a style-conscious better-half, the change is present.
Understanding this pressing need, my wife Sarah and I, started SS HOMME to ensure that grooms, like all brides, get their deserved personalised pampering of their sartorial choices. After five years of understanding what the modern man seeks, we decided to introduce three sub-labels that cater to the increasingly fashion-conscious male. These are SS HOMME Bespoke , SS HOMME Couture, and SS HOMME SSentric (pronounced esS-sentric).
Let’s break it down to the four kinds of grooms we usually encounter:
This guy is looking exclusively for the classic stuff. He’s interested in that which is fuss-free and believes in quality over quantity. He’s well-travelled and lives by the motto that less is more. A well-fitted suit and understated accessories are the way to his heart. The fiancé can always add her two cents, but this guy knows exactly what he’s searching for. Enter SS HOMME Bespoke.
Move over Bridezilla, it’s time you start sharing the spotlight. This modern groom is looking for elegance. And no, I’m not talking about mirror-worked garments. Understated luxury is what he seeks. And what better than those beautifully hand embroidered sherwanis and bandhgalas, or uniquely thread woven Tuxedos to do the trick? This guy craves that perfect piece, handcrafted just for him. Enter SS HOMME Couture.
We all have that eccentric, quirky friend—The guy who finds normalcy so mundane. It’s important to him that his personality shine through his garment. Free-spirited and always up for anything, this Ranveer Singh-esque personality wants his ensemble to be printed with his off-beat personality and styled like no other. Enter SS HOMME SSentric.
And finally, we have the guy who likes his assortment. A little mix and match in life never hurt anyone. He chooses his ensembles carefully, according to the season, theme, and who will be watching. His motto: variety makes everything spicy. Enter SS HOMME Bespoke X Couture X SSentric.
Did we leave anyone out? Tell us in the comments below!