It doesn’t take a genius to realise that behind every lust-worthy celebrity ‘do is a talented hairstylist spending hours to get it just right. Well, not all hairstylists spend hours. Take Jen Atkin and her army of mane hairstylists for instance. Jen, owner of Mane Addicts and founder of Ouai Haircare, has been making waves in Hollywood with cool-girl beach hair in just minutes!
She introduces the “flat iron bend wave” that’s been spotted on everyone from Kim and Kloe Kardashian, Olivia Culpo, Victoria’s Secret model Lily Aldridge, and more.
Check out hairstylist Justine Marjan doing the “flat iron bend wave” method:
This bending process is essential in getting effortless looking beach waves. That’s because it creates imperfect, less uniform looking waves rather than perfectly coifed curls. Most importantly, it takes minutes to create!
Want a video tutorial? Let us know in the comments below!