Twitterati Slammed Ranveer Singh For A Sexist Ad Campaign

Sukriti Gumber , 25 Nov 2016

Ranveer Singh is known to take personal interest in the commercials and marketing of the brands he endorses. His latest association is with the popular Danish menswear brand Jack and Jones and their campaign is ‘Don’t hold back’.

Check out the poster here:

Ranveer Singh for Jack and Jones
Ranveer Singh for Jack and Jones

However, the latest bilboard featuring the actor seems to have done some irreversible damage, as certain sections feel that it is insensitive towards the issue of sexual harassment of women at the workplace.

This is the poster that sparked a debate:

Source: Twitter
Source: Twitter

Twitterati was not too pleased with the ad campaign and attacked the brand for female objectification. Tamil actor Siddharth, known to be quite vocal against gender inequalities also expressed his ire through a tweet.

He wrote:

Now, according to a report in Mint, the ad was reported to the Advertising Standards Council of India, which forced the multinational company to withdraw the campaign.

They also reportedly apologised to the complainants and responded to Siddharth’s tweet as well.

Ranveer has not made an official statement about this debate yet. Tell us your thoughts in the comments below.

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