Manish Malhotra X Etihad Airways: The Future Has Arrived

Mahak Jain , 15 Jan 2017
Manish Malhotra X Etihad Airways
Manish Malhotra X Etihad Airways

Bollywood’s favorite designer marked yet another first to add to his impressive repertoire of accomplishments. The fashion guru recently partnered with Etihad Airways to become the first Indian designer to create a virtual reality show. Yup my friends, VR has arrived (and is here to stay) into the Indian fashion industry. Imagine that!

Manish Malhotra X Etihad Airways
Manish Malhotra X Etihad Airways

Manish Malhotra was hosted by Etihad Airways this week at their state-of-the-art Innovation Centre and Training Academy in Abu Dhabi, where he officially launched the truly unique and immersive fashion experience. The VR show was filmed using pioneering technology during Manish’s catwalk show at Lakmé Fashion Week in Mumbai last August. We’re sure that you can’t wait to get your hands on the film so worry not, you can watch it on LFW’s Facebook page. (Who said fashion week is only for VIPs?!). In addition, guests traveling on Etihad Airways will get the chance to watch the normal version of the movie as part of the flight’s inflight entertainment. As if we needed another excuse to hop on board!

The ace designer also got to tour the futuristic Etihad centre and even just the teaser video he posted has us wanting to visit ASAP.

So, I guess we’re all adding another “to-do” to the ever expanding list of “must sees” whenever we visit the UAE?!

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