3ina (pronounced as Mina) has newly launched in India and we’re over the moon about it. The UK-based brand has its stores around the globe in 8 countries (now, including India). The brand is young, wild and quirky and that’s exactly what we love about it. It’s also 100% cruelty free with absolutely no animal testing. It strives to make women confident and help them express themselves with makeup. With such a strong brand philosophy, we’re not surprised that world renowned fashion and beauty photographer – Mario Testino is involved in the brand’s creative imagery.
Also you girls will not go broke buying makeup as the products are priced reasonably, ranging between INR 500 – 1000. Woohoo! Here are some of the things that are bringing out our inner makeup ninja.
Fun fact: None of these models are actual models! The brand uses everyday people and does not believe in airbrushing at all. So clear out your makeup closet and make some space for some new products. 3ina launches its first store in Mumbai at Inorbit Mall, Malad on 25th February.
Which look will you be most excited to create?