Microblading a.k.a permanent eyebrow tattooing. Yes, it’s a legit thing and it’s catching on a hella lot in the U.S… I’ve known what microblading was all about for a while now. But after I came across Refinery29’s slo mo video—OH.MY.GOD; my mind is so blown!

Fuller and natural-looking eyebrows are all that anyone really wants. And if your favourite high and low-end products don’t cut it anymore, turn to a more permanent solution. Using a 12-needle blade, this process involves depositing pigment under your eyebrows, beneath the skin. The result; fuller and shaped arches.

Now watch the video above and cringe a little…