Actors usually go to extreme lengths to promote their film, but it’s mostly fun and games until they forget where to draw the line. A classic example of this is Varalaxmi Sarathkumar, a south Indian actress who has appeared in several Tamil, Kannada and Malayalam films.
#VaralaxmiGotKidnapped pic.twitter.com/oCip6Fc16B
— Cinema Gallery (@cinemagallerycg) April 18, 2017
A picture of Varalaxmi tied to a bed was recently leaked online with the caption –#VaralaxmiGotKidnapped. The actress immediately clarified that it was a part of a promotional strategy for her upcoming film. She also mentioned that she was unaware about it and thanked her fans for their concern.
I wasn’t aware of this promotion as I’m in delhi representing my Save shakti petition to the Law ministry..Sorry for the trouble..!!
— varu sarathkumar (@varusarath) April 18, 2017
I’m absolutely fine.. thank u for ur concern..it’s a part of our movie promotion.. announcement at 6pm..!!
— varu sarathkumar (@varusarath) April 18, 2017
However, the fans didn’t take too well to this strategy.
Varu Sarathkumar getting kidnapped – this will go down as one of the worst promotional tactics ever for a film. Dismal.
— Sidhu (@sidhuwrites) April 18, 2017
How is #VaralaxmiGotKidnapped ‘sweet’? It’s atrocious. You can’t take followers’ concerns 4 granted. I’m sorry, I’m boycotting this movie. https://t.co/9fi73sJsVP
— Uday Senan™ ️ ??️ (@UdaySenan) April 18, 2017
#VaralaxmiGotKidnapped – This shows how NOBODY cares if someone got kidnapped. They will make memes and abuse the victim for it
— cinemalover (@cinemalover14) April 18, 2017
Stretched it a bit too far, eh?