Kendall Jenner | Estee Lauder Pure Color Love
Kendall Jenner | Estee Lauder Pure Color Love

Estée Lauder’s new colour riot is here and our favourite It girl  Kendall Jenner appears in the campaign that introduces the new range of lipsticks called Pure Color Love. The interesting video also features singer Elle King and her latest single-Wild Love, befitting the new collection. The featured video shows Kendall cleaning up after a party but a quick fix of the lipstick changes her mood instantly. The lipstick also gives her the ability to steal Elle’s amazing voice from her. With her new found voice, she has a fun party of her own in which she flaunts different lip shades that are perfect for various occasions. She looks so good in every look, we are totally digging her jive!

Here’s a look at the new campaign for Estée Lauder’s Pure Color Love lipstick:

The range was launched exclusively with Sephora on the 1st of May across the country. What’s amazing about this collection? It gives you endless possibilities to experiment! It is the ultimate mix and match lipstick with 30 shades and 4 finishes. For beauty junkies like us, this lipstick range seems to be perfect.

Estée Lauder's Pure Color Love lipstick
Estée Lauder’s Pure Color Love lipstick

We are especially in love with the Bar Red shade that both Kendall and Elle have worn in the video. Let us know in the comments below which Kendall’s lip shade will you like to flaunt.