It isn’t your usual Wednesday when a goliath brand like Diesel deletes their entire Instagram feed. At first, we were upset that we hadn’t screenshotted enough of their posts for posterity, but on further stalking, we realized the bigger picture Diesel was trying to paint.

In a world where an individual’s Instagram feed is equal to his/her reputation because of the perfection it portrays with its filters et al, Diesel shows us their take on perfection. We’re so easily taken up by perfectly smooth skin and flawless faces that we often fail to see that this perfection is only a product of Instagram and not of reality.

“Perfection is boring. On Instagram even more. Here’s to an imperfect new beginning.” Diesel’s new Instagram bio reads.

The complete wipe off Instagram is only the beginning of their upcoming campaign named Go With The Flaw. The brand will soon be launching this campaign worldwide from Beijing in order to celebrate incredible looking people with interesting features.

“We think perfection is boring, and especially on Instagram everybody seeks perfection. Perfect photo, perfect picture, perfect life. And we are just tired of it. So we decided to delete everything for an imperfect new beginning”. Diesel added.

We’re backing this brand on their road to imperfection, what about you?

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