Rihanna’s New Beauty Brand Is Brilliant For Every Indian Woman

Natasha Patel

Say hello to Fenty Beauty by Rihanna.

It's finally here!!

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RiRi’s beauty brand finally launched this weekend which included a huge announcement during NYFW.

THE FAMILY. Drops tonight at midnight PST. www.fentybeauty.com. #fentybeauty by @badgalriri

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It offers up 40 different shades of foundation.

Yes, 40! While most brands keep about 12 shades, Rihanna really understands the diversity and difficulties for women of colour have when having to choose their base makeup.

Foundation for all. 40 shades. What's yours? #PROFILTR #FENTYBEAUTY

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It’s packaging is so extraordinary that it includes magnetic contour, concealer and highlighter sticks. So, they never have to get lost!

Contour, conceal, and highlight with the #matchstix army. Shop it now on #fentybeauty.

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Taste the Rainbow! #fentybeauty #fenty #fentybeautybyrihanna #makeup #fentyxrihanna #sephora

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This ultra LIT gold highlighting powder in KILLAWATT cannot be missed from a mile away.

See what we mean?

GLOWING WITH YELLOW HIGHLIGHT by @FentyBeauty @BadGalRiri 💛 . . #FentyBeauty #Rihanna

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And the best part (of course, after it being specifically made for women of colour), is that it’s cruelty free!

It’s only natural that we’re freaking out over this beauty launch—Because it’s HUGE.

Like having it’s own dedicated Fenty Beauty location huge!

FENTY BEAUTY station ✨ #fentybeauty

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Psst, it also ships internationally.

Source: Giphy.com
Source: Giphy.com

So, what do you think? Are you excited? Let us know what you’d be adding to your shopping cart ;)

Check out FentyBeauty for more! And don’t forget to follow @missmalinibeauty on Instagram for more updates!

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