Say hello to Fenty Beauty by Rihanna.
RiRi’s beauty brand finally launched this weekend which included a huge announcement during NYFW.
It offers up 40 different shades of foundation.
Yes, 40! While most brands keep about 12 shades, Rihanna really understands the diversity and difficulties for women of colour have when having to choose their base makeup.
It’s packaging is so extraordinary that it includes magnetic contour, concealer and highlighter sticks. So, they never have to get lost!
This ultra LIT gold highlighting powder in KILLAWATT cannot be missed from a mile away.
See what we mean?
And the best part (of course, after it being specifically made for women of colour), is that it’s cruelty free!
It’s only natural that we’re freaking out over this beauty launch—Because it’s HUGE.
Like having it’s own dedicated Fenty Beauty location huge!
Psst, it also ships internationally.
So, what do you think? Are you excited? Let us know what you’d be adding to your shopping cart ;)