There's Something Very Peculiar About This Red Carpet Gown

Hrishitaa Sharma , 25 Sep 2017
Gaurav Gupta x IMB Sari Gown
Gaurav Gupta x IMB Sari Gown

While the red carpet of Vogue Women Of The Year 2017 was all about some major glam, the dazzle did not end there. The host of the night Archie Panjabi was dressed in a Gaurav Gupta gown that looked like his usual style of structured silhouettes in modest hues. But as the night unravelled we noticed that this was no ordinary gown.

For the first time ever, an Indian designer collaborated with IBM Watson to create one of a kind gown using AI. The world’s first Artificial Intelligence-inspired sari-gown was a unique balance of future tech and traditional roots (the Indian sari). IBM Watson analysed the twitter profiles of the 19 winners and identified 7 different personality traits. These traits were assigned a unique colour using generally accepted guides around colour and psychology.

The gown glowed in the colour of the winner’s strong suits. Every time a winner walked up to the stage to receive their award the gown changed its colour to the person’s most dominant personality trait.

Violet – Open-Mindedness

Amethyst – Originality

Indigo – Confidence in Problem Solving

Gold – Action Orientation

Red – Conscientiousness

Olive – Openness to Possibilities and Alternatives

Orange – Social Energy

Now wouldn’t you want to know what your strong suit is?

This is the sketch of the sari gown as envisioned by the designer Gaurav Gupta.

Sketch for Gaurav Gupta x IMB Sari Gown
Sketch for Gaurav Gupta x IMB Sari Gown

Isn’t this the coolest thing you’ve seen all day?

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