When you think about fashion, what comes to mind? It’s usually trends, styles, sizes. Well, Shyma Shetty and Pranav Misra (the designer duo behind Huemn) made us dig a lot deeper.
Teasers about their upcoming Fall-2017 collection kept us on our toes. They openly asked questions that no one asked. They started a conversation that many wouldn’t.
View this post on Instagram
#huemncampaign | Coming soon| #humansaremadetolove For a moment, let’s pretend we didn’t have these neat little boxes. Rules of engagement, definition of relationships, boundaries of self. That when I meet you, I won’t be required to work through niceties and projected societal norms; and handshakes. Hate handshakes. For a moment, let our worlds diminish and leave just you and me, vulnerable like newborns, baring the beauty in our ugliness; standing on different horizons, soon to collide. Will you reach out for me? We could be free… for a moment. Dismantle every fiber of what we’ve been taught and take a leap of faith. Collide in a supernova of raw energy and revel in this fierce connection we share. This flame we try to put lids on, this flame is love. Full bodied, fearless and all emcompassing- Transformative fucking love. Let it consume us whole and for a moment, let’s go on this mad adventure, together. Let me love you. Humans are made to love. Photo: @Im.freezin Style: @dhfranklin , @shwetabetty Beauty: @meerasakhrani Talent: @shyamli , @nainabee , @tanyabedi , @dannnykhan , @tjsinghdreamer , @kawaiibloggerchan , @curled.jpg , @merrylinboro , @awokaawomi , @dhfranklin #huemnfall17
It was a compelling discussion. Hard to follow with an equally intriguing show, but they didn’t disappoint. Bright lights, and all we saw was a girl. Lost but finding herself, once someone else but now free to be herself.
— Nicole Teresa Juneja (@nicolejuneja) October 15, 2017
Today, ours is a world where we are constantly exposed to stories of absolute devastation but also those of unconditional love. And thanks to the world wide web, we see it all. It’s this paradox that Huemn personified in their showcase, with the key message being to “sensitize the desensitized”, as Shyma puts it.
Here’s a closer look.
With a play on patterns and cut outs, basic functional pieces were reinvented to create an unconventional and fearless look. It was all about multi-dimentional clothing which featured day dresses, up-cycled denims and luxe athleisure with make-up that was inspired by the Israeli bombings.
View this post on Instagram
@_huemn faces. Cannot wait to see this collection ⭕️ @thefdci #MMAtAIFW Follow @missmalinifashion and @missmalinibeauty for more live updates! 🙌🏼 . . . . . #huemn #AIFW #AIFWSS18 #Season30 #CelebratingMilestones #fdci #AmazonLoves #DesignsOnYou #AmazonFashionFinds #AmazonDesignerBoutique #Fashionweek #fashionpost #instastyle #fblogger #lookbook #fashionlover #outfitoftheday #ootdshare #lookoftheday #fashionable #fashionblog #focalmarked #MMfashion #MMstreetstyle #MMfashionweek #MMfrontrow
The showcase wasn’t just about trends or fashion, it was about us. Reminding us to speak up, to love, to make our own rules. Quite a beautiful thought, don’t you think? #HumansAreMadeToLove
To know more about the Huemn stories, follow them on Instagram.