The I&B Ministry Has Come Up With A Bizarre New Rule On Condom Ads

Shreemi Verma , 12 Dec 2017

In an interesting turn of events, the Information and Broadcasting Ministry has decided to issued an advisory asking TV channels not to air condom ads which could be ‘indecent and inappropriate for viewing by children’ during the daytime. The advisory wants to ensure “strict adherence to the provisions contained in the Cable Television Networks Rules, 1994”. Condom ads have especially come under fire as the Advertising Standards Council of India (ASCI) received a lot of complaints regarding the suggestive material of the ads. As per the directive – “indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements.”

Here’s the PDF of the statement.

I mean, seeing our population, I think knowledge about condoms and safe sex should be mandatory, but no go ahead, let kids believe that children come from the sky.

The Internet (Twitter especially) had some thoughts about this –

What do you think?

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