India is a country that is obsessed with fairness. Why else do you think these companies flourish in countries like ours? Every nook and corner has a massive hoarding promoting some sort of fairness product while these companies make millions at the cost of our insecurities. How often have you been told to be careful while in the sun or you’ll get dark? That being dusky is not good for you? There are matrimonial websites we all know of that have a specific category for skin colour while looking for your prospective partner.
And to make matters worse, some of our favourite Bollywood stars endorse these products. Abhay Deol, not too long ago, called out Bollywood for blatantly promoting the idea than one skin tone is better than the other. It was nice to see someone from the industry come forth and address an issue so important.
Television actress and dancer Mukti Mohan took to Instagram to share a very powerful message on India’s obsession with fair skin. Please take a minute to read her important note.
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Unfair and Lovely? Kaali ladki ka kya hoga bechaari!!!! Shaadi kaise hogi iski? Yuck ugly!! She is evil! First of all WE Indian/African SUN kissed awesome people ruled the world before the colonization, industrialization, globalization,marketing booming world which was created by the lesser sun recieving skin population. Remember old movies we had more gold and they killed each other for food? Yes , So in order to rule they had to make us feel inferior but it's up to you how you want to breath the same air, feel the sun and shhhh the non sense. Second of all you are as beautiful on the outside as you are on the inside. Do not use filters and creams that gives you instant gratification coz it will fade away but you will still look 25 till you are 50 if you stay out in the sun playing. That goes for men and women both , god!!! men are getting obsessed with looks more than ever. Lastly if someone says Dark is the symbol of ugly and evil, send them to school It's MELANIN ! A few days ago I posted about female writers or if the females find the content they see in movies and series non relatable or for females with problems speaking up about their problems. Out of all the issues it was "beauty" which defines us females came out the strongest. Thank you Anonymous ladies for speaking up.
If only more people came out to support this.