Katrina Kaif‘s sister Isabelle Kaif has been signed on as the face for Lakmé. The first TVC featuring the model is now on air and her resemblance to Katrina is striking. The ad which is promoting Lakmé’s new CC cream has got nothing new to offer, except for the message that using this product might make your complexion similar to a white girl, and that’s all we want in life don’t we? I mean if you’re not fair, how on earth can you be lovely?

Here’s the ad –

Isabelle is doing what she has signed up to do. But, when will we stop propagating this message that a fair complexion is the benchmark for beauty? Rihanna‘s Fenty Beauty has changed the game by having over 40 shades of foundations available for all skin tones, but we’re still stuck with the question that killed Snow White’s stepmom – Who’s the fairest of them all?

This obsession needs to end, doesn’t it?