A Malayalam Magazine 'Grihalakshmi' Put A Breastfeeding Woman On The Cover With An Empowering Message

Shreemi Verma , 28 Feb 2018

While most Indian magazines still resort to having Bollywood actresses or models doing basic things on their cover on a regular basis, a Malayalam magazine called Grihalakshmi has changed the game and how! Published fortnightly by the Mathrubhumi group, Grihalakshmi was the fifth largest regional language magazine in India as of 2013. In this month’s issue, they have put a breastfeeding woman on the cover. Considering that public breastfeeding is still taboo, it’s a bold move for a Kerala based magazine to take such a step.

The headline says – Mothers tell Kerala, “please don’t stare, we need to breastfeed” and it features actress and model Gilu Joseph:

Social media has been pretty positive about this unconventional step taken by the magazine –

In an interview to Indian Express, she spoke at length about being on this landmark cover:

It is a problem to interpret this (breastfeeding) sexually. Isn’t it a beautiful thing, friends? Why do you think it is wrong? Which god will be angry if you feed your child On being asked if she had any apprehensions before saying yes to this campaign, the 27-year-old said she had none of that sort. I am extremely proud of my body and only I exercise rights over it. I only do things that I think is right for me, which is why I had no qualms in taking up this project.

This is the first time an Indian magazine has featured a woman breastfeeding. Internationally, a breastfeeding woman has been featured in the famous TIME magazine cover in 2012 (which sparked a controversy because the child was considered too old for breastfeeding), Elle Australia in 2015 and a magazine called Redbook way back in 1997 which featured former James Bond – Pierce Brosnan and his girlfriend.

Redbook (1997)

Pierce Brosnan
Source: Time.com

TIME (2012)

Time
Source: Time.com

Elle Australia (2015)

Nicole Trunfio
Source: Elle.com.au

We think it’s remarkable that an Indian magazine has taken a step to be more inclusive and begin a discussion on public breastfeeding. Something that is so natural and important for a baby’s health should not be considered taboo. What are your thoughts?

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