We have a lot to thank the Koreans for; their food, culture, gadgets, music, but also their innovations in the beauty industry! Yes, for those of you who aren’t aware, Korean Beauty (popularly known as K-Beauty) has become a cult favourite in recent years. So much so that it is now a “trend”.

The underlying question though is…

What is K-Beauty?

They are essentially skin and makeup products that hail from South Korea. Korean women are super into beauty, and maintaining glowing and healthy skin… They heavily focus on the ‘glass skin’ or ‘cloudless skin’ look.  So, it’s natural for K-Beauty products to exude that kind of an aesthetic and be the ultimate skincare treatment.

Why are these products different?

Since the number one focus is to achieve hydrated and healthy skin, K-Beauty products are carefully thought through. They’re innovative, include new (and never-heard of) ingredients, and have are packaged in a quirky and cute manner.

Oh K! Oh K! Snail Sheet Mask (Source: beauty bay.com)

Oh K! Oh K! Snail Sheet Mask (Source: beauty bay.com)

Too Cool For School Egg-Zyme Whipped Foam (Source: beauty bay.com)

Too Cool For School Egg-Zyme Whipped Foam (Source: beauty bay.com)

Oh K! Oh K! Peeling Foot Mask (Source: beauty bay.com)

Oh K! Oh K! Peeling Foot Mask (Source: beauty bay.com)

Holika Holika Dualizm Mask Sheet Water and Oil (Source: beauty bay.com)

Holika Holika Dualizm Mask Sheet Water and Oil (Source: beauty bay.com)

Skin79 Calming And Soothing Care For Angry Cat Animal Mask (Source: beauty bay.com)

Skin79 Calming And Soothing Care For Angry Cat Animal Mask (Source: beauty bay.com)

MIZON Egg White Bubble Cleanser (Source: beauty bay.com)

MIZON Egg White Bubble Cleanser (Source: beauty bay.com)

Oh K! Oh K! Cherry Blossom Handcream (Source: beauty bay.com)

Oh K! Oh K! Cherry Blossom Handcream (Source: beauty bay.com)

Skin79 All That Black Mask (Source: beauty bay.com)

Skin79 All That Black Mask (Source: beauty bay.com)

Tony Moly BBO BBO Lip Balm (Source: beauty bay.com)

Tony Moly BBO BBO Lip Balm (Source: beauty bay.com)

Skin79 Original Golden Snail Hydro Gel Mask (Source: beauty bay.com)

Skin79 Original Golden Snail Hydro Gel Mask (Source: beauty bay.com)

And if you thought that snail masks was odd, wait till you see these crazy tools…

Vacuum for your blackheads

A facial massager

Eyebrow enhancer

Have you tried out any K-Beauty products? Would you?

Let us know in the comments below!

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