Remember the snake-like, long-a** queue right before the H&M store opening in Mumbai? People were literally lined up for an entire day! And that should’ve been proof enough of not only how much us desis love the brand, but also how long we’ve waited for it to reach our shores. But as of two hours ago, they just did us one better. H&M has officially launched their online store in India! So now, there’s no need to even leave the comfort of your couch to get your hands on some fast-fashion goodness. You can shop on the website and the app as well and have access to all the accessories, clothes, footwear and more at the click of a button, just like we like it. No muss, no fuss.
Giving online an edge over brick-and-mortar, H&M’s Shop Online will have a wider selection of collections available to buy with exclusive “online-only” pieces available all year-round. This includes everything from menswear, women’s wear, kiddie clothes and even plus-size and maternity wear. With a complete collection of lingerie and accessories, they’ve ensured that they have everything covered.
Something called the H&M Edition will also be available in India for the first time. This is basically a premium collection for men, made using fine fabrics like 100% cashmere to Supima cotton raw silk. This collection will be available online exclusively.
No way, you say? Well, go on, and check it out for yourself.