PVR Lends Its Support Towards Mijwan Welfare Society!

PVR Lends Its Support Towards Mijwan Welfare Society!

Priyanka Parmar

The Mijwan Welfare Society & designer Manish Malhotra are set to host their 9th annual fundraising show on 9th April, 2018. Mijwan has gone from being about the progress of a small village in India to also being the story of empowering women by enabling them to take charge of their own destinies.

This time around, theatre giants PVR join hands with MWS and have lent their support to telling their inspiring story. PVR theatres across the country will be screening a 60 second video on Mijwan before the National Anthem, ensuring that it reaches a wide audience.

Says Mr. Gautam Dutta, CEO, PVR Ltd:

The generous support extended by our fashion industry for the fundraising fashion show featuring the intrinsic embroidered work of Mijwan Welfare Society’s dependents is commendable and truly inspiring. We at PVR Cinemas, are delighted to be associated with this gala event as their multiplex partner contributing humbly to be the responsible corporate citizen we have always endeavored to be.

He further added,

The educational centers run by MSW are a significant step towards the liberation of the society as is desired by all.

Says founder Shabana Azmi,

My father believed that India’s remarkable economic progress can only be meaningful if it reaches rural India, where 80 percent of the population lives, but is denied access to opportunity. His prophetic words have become my mantra in the work that I do with the weak and the dispossessed. When Kaifi Saheb embarked on the journey alone, Mijwan did not even figure on the map of India. Today Mijwan is known all over the world.