The Real Reason Why Zayn Malik Deleted His Instagram Feed

Atmaj Vyas , 10 Apr 2018

Yesterday, social media went into a frenzy when Zayn Malik deleted his entire Instagram feed. Speculations quickly started flying around that the reason behind this was because he wanted to get over his ex, Gigi Hadid. While deleting pictures of an ex is not uncommon, deleting the entire feed is! So what triggered him to do something so drastic?

Well, it turns out that the actual reason behind the wipeout is a rebranding process. If you’ve been up to date with the celeb news, you’ll know that back in September the singer hinted at a new album. He also claimed that it would mark a new a new evolution in his music career. Still wondering how this ties into deleting his Instagram feed? Well, think about it this way, what better way to show the world that this is the new you?

Believe it or not, this is actually a legitimate social media strategy and this isn’t the first time we’ve seen it either. Back in late 2017, the iconic brand, Diesel did the same thing. They did this because they wanted to rebrand and they restarted with the launch of their new campaign.

While Zayn’s split from his ex could be a contributing reason to this whole move, we highly doubt that it was the main reason. Less than an hour after deleting his feed, he posted a short video. The video actually works as proof that this was just a rebranding process. That being said, we’re more than hyped for his new album and can’t wait to see what Zayn 2.0 looks like!

What do you think about this move? Let us know in the comments below.

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