Karan Kundra Is Back On Television With This Brand New Show

Swagata Dam , 21 May 2018

India’s leading entertainment content producer – Ekta Kapoor‘s Balaji Telefilms just announced their upcoming show, Dil Hi Toh Hai. The show will originally air on Sony Entertainment Television and later, it will be available for consumption on Balaji’s OTT platform – ALTBalaji.

Starring Karan Kundra in the lead, Dil Hi Toh Hai is a family drama centered around an industrialist family that deals in pharmaceuticals. It’s a story about siblings who love and respect each other despite differences. It also stars Poonam Dhillon, Akshay Dogra, Sudeepa Singh, Gurpreet Bedi, Yogita Bihani, Nyra Banerjee, and Asmita Sood in pivotal roles.

By exploiting the digital rights of this show by itself, Balaji Telefilms and ALTBalaji have become game changers in the Indian entertainment industry. As a content producer, Balaji Telefilms, for the very first time, has retained the intellectual property to a show produced by Balaji and licensed to Sony Entertainment Television to exploit the same on their TV Channel.

Commenting on this development, Mr. Nachiket Pantvaidya, Group COO and CEO ALTBalaji, said, “We are front-runners in creating original content and have crafted unique stories for numerous television networks. With widespread penetration of the internet and smartphones in India, we launched ALTBalaji to acquire new viewers globally, as these users are not encumbered by restrictions posed by TV – both as a device and as a format. The retention of a TV show’s rights by Balaji marks a major shift in the industry and one of many firsts for us. This strategic move is in line with our vision to transform the company from a B2B production company to a B2C consumer and digital company.”

ALTBalaji has already acquired a leadership position as India’s largest platform for original and exclusive digital shows with more than 15 million mobile plus web viewers across 90 countries. The digital platform offers several shows across various genres such as romance, mystery, drama, and comedy. More power to Ekta and her team!

Also, we cannot wait to watch the super hot Karan Kundra in a daily show again. Yay!

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