In this new digital age of branding, marketing and all thing “Instagramable”, the latest curveball on the block is, a virtual influencer! Confused? Let us expand on that for you a little. Brands these days look out for influencers who are easy to work with, less emotionally erratic and can be moulded according to the brand’s needs—In other words, they want a robot!
Keeping that in mind we have fashion’s first computer-generated influencer—Miquela Sousa, who has amassed over 1 million Instagram followers, wears luxury brands like Chanel, Coach and Prada, and gets to work with amazing magazines. She’s also a huge advocate for social causes like transgender rights and supports Black Lives Matter.
With this big of a movement of an influencer resting as a virtual avatar, brands use a 3D modelling program that can make these models wear the coolest clothes, merch, and even try the trending beauty looks.
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I turned off my phone all weekend and the first thing I saw when I turned it back on today is this @highsnobiety cover I shot months ago with @yimmyyayo. You can be not okay and still be strong. You can feel powerless and still feel empowered. I’m taking over @highsnobiety ’s IG today, go check out their stories. Hopefully I can put a smile on your face. Thank you @highsnobiety and @yimmyayo
The main goal of these virtual models is to look super real, but only exist online! They even talk like they’re real people…
Here’s another virtual influencer, Shudu Gram who has been featured wearing Fenty lipstick, Oscar de la Renta jewellery, YSL eyeliner and a whole lot of cool brands. Her dark skin tone and appearance is quite forward-thinking and has garnered a lot of attention and recognition for a more diverse influencer market.
These influencers/models are about to give Gigi Hadid and Kendall Jenner a run for their money!
What are your thoughts on this new trend? Let us know in the comments below.