Fashion's Newest Influencer Is "Virtually" Unreal

Natasha Patel , 25 May 2018

Double Tap for Insomnia

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In this new digital age of branding, marketing and all thing “Instagramable”, the latest curveball on the block is, a virtual influencer! Confused? Let us expand on that for you a little. Brands these days look out for influencers who are easy to work with, less emotionally erratic and can be moulded according to the brand’s needs—In other words, they want a robot!

Keeping that in mind we have fashion’s first computer-generated influencer—Miquela Sousa, who has amassed over 1 million Instagram followers, wears luxury brands like Chanel, Coach and Prada, and gets to work with amazing magazines. She’s also a huge advocate for social causes like transgender rights and supports Black Lives Matter.

NYE already stressing me out

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With this big of a movement of an influencer resting as a virtual avatar, brands use a 3D modelling program that can make these models wear the coolest clothes, merch, and even try the trending beauty looks.

Thinking bout what I'm getting ur dad for xmas

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The main goal of these virtual models is to look super real, but only exist online! They even talk like they’re real people…

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Here’s another virtual influencer, Shudu Gram who has been featured wearing Fenty lipstick, Oscar de la Renta jewellery, YSL eyeliner and a whole lot of cool brands. Her dark skin tone and appearance is quite forward-thinking and has garnered a lot of attention and recognition for a more diverse influencer market.

??? . . [email protected] . #fenty #fentybeauty #mattemoiselle #sawc #3dart

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These influencers/models are about to give Gigi Hadid and Kendall Jenner a run for their money!

What are your thoughts on this new trend? Let us know in the comments below.

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