How Fashion & Beauty Brands Are Supporting The LGBTQIA Community In Their Own Special Way

Prashansa Daniell , 15 Jun 2018
MilkMakeup Glitter Stick (Source: Instagram | @milkmakeup)
MilkMakeup Glitter Stick (Source: Instagram | @milkmakeup)

We’re halfway into Pride Month and we’re learning new things about the community every day. Over the past few years, the perception towards the LGBTQIA community changed and continues to change rapidly. As ardent lovers of all things fashion and beauty we were so excited to see how these large international brands also took up the cause to support this much-repressed community. Here are the heart-warming and trendy ways in which the biggest labels are supporting each LGBTQIA individual.

1. Burberry

The luxury fashion brand changed its age-old design to incorporate the rainbow which represents the LGBTQIA community.

2. Kat Von D

One of Kat Von D Beauty‘s latest releases is the Rain-Brow. A set of eyebrow tints, one for each colour of the rainbow. How amazing is this?!

3. MAC Cosmetics

The #MACLovesPride hashtag is all over our explore feed nowadays and we love how even a small gesture like this one is making a change at the root level.

4. Converse

One of our most favorite sneaker brands, Converse is collaborating with Miley Cyrus, a longstanding supporter of the LGBTQIA community to create a funky collection as you can see below.

5. Milk Makeup

Milk Makeup is releasing a product called as a part of their “Glitter =” campaign— A Glitter Stick (highlighter) in Techno which is a sparkly, iridescent cream. Perfect for pride month, don’t you think?

6. Kenneth Cole

Kenneth Cole‘s contest for Pride Month is encouraging people to show off their pride openly and we couldn’t be happier. The community deserves this openness now more than ever.

View this post on Instagram

Happy #PRIDEMONTH! Show us how you’re #TiedWithPride for a chance to win one of our Pride Kits. To enter: * During the Sweepstakes Period: (a) visit the Kenneth Cole Instagram or Twitter page; OR (b) visit the Kenneth Cole Page on Facebook, and post a photo or video showing us your PRIDE (which may, but is not required to, include you in your Kams, Pride Kams, or other Kenneth Cole or rainbow products). * If you have not already done so, you have to ‘follow’ the Kenneth Cole Instagram or Twitter page. Also you MUST include #TiedWithPride and tag that Kenneth Cole social account from the social platform in which you are posting your entry; this is required to enter the Sweepstakes. * Entries on Instagram will only be eligible if they are Instagram Posts; Instagram Stories will not be considered.

A post shared by Kenneth Cole Productions, Inc. (@kennethcole) on

7. Apple

Well, we know this is not exactly a fashion or beauty brand but a watch strap does constitute as fashion right? At the WWDC a few weeks ago, along with the new Apple Watch, the brand also released a rainbow strap watch in support of the LGBTQIA community!

View this post on Instagram

Together From @serena_sertore

A post shared by Apple Watch Lifestyle (@applewatchlifestyle) on

Amazing, right? Do you know of any other brands are supporting the LGBTQIA community? Let us know in the comments below.

Follow @missmalinifashion and @missmalinibeauty on Instagram for more updates.

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