There is no denying that Instagram has become an integral part of our lives. This, in turn, means that they need to keep on innovating, in order to stay ahead of the competition. Instagram, is like that gift that keeps on giving and when it comes to something new, you can bet they’ve got something planned. Well, turns out that plan is called IGTV! This new feature will allow you to create videos that range from 15 seconds to 60 minutes!
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From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.
Over the last week or so, the team has been meeting with various online content creators and encouraged them to prepare videos in order for the grand launch. These videos, each of which is approximately 10 minutes long, will help break in this exciting new feature! As compared to the previous 1 minute long videos, this feature will mean we get to see a whole lot more of our favourite content creators. Just FYI, MissMalini happens to be among the very first from India to make a super fun video to launch this new feature, so make sure you check it out!
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Photo by @laetitiaky Since she was a child, 21-year-old Laetitia Ky (@laetitiaky) has braided her family’s hair. But after discovering images of women from different African tribes on Instagram, hair sculpting became her new passion. “I started with simple things, like spikes, and gradually got to more complicated styles,” says the aspiring fashion designer who lives in the coastal city of Abidjan, Ivory Coast. “At first, I just wanted to share my creative world. Now, I get messages from black women telling me how much I have helped them accept their natural hair! I feel a great responsibility, and I decided to go further by expressing themes that are close to my heart, like feminism, African beauty, positive body image and self-confidence.” See more of Laetitia’s styles on today’s story.
This new feature is actually pretty easy to use! Once you click on the tab, you can drag and drop a video or choose it from a location, and it will begin to upload. Furthermore, you can edit your thumbnails and also add in descriptions that talk about the video. It’s pretty simple and we’re sure this is something that is going to work wonders with content creators, especially those who’ve built their careers from Instagram.
This new video feature will greatly help Facebook considering it lacks a popular video destination at the moment. While we don’t think they intend on competing with streaming giants, they will, without a doubt, shake things up for platforms like YouTube, etc. We for one can’t wait to get our hands on the new update because this opens the door to endless possibilities.
While not everyone may be able to access this feature, the rollout will come soon! So keep your seatbelts fasted! So, what do you think about this new feature? When it finally rolls out, would you try it out? Let us know in the comments below.