The Story Of Creative Plagiarism Continues As One More Indian Designer Steps Forward

Prashansa Daniell , 21 Jun 2018
Anupamaa Dayal
Anupamaa Dayal

Thanks to DietSabya, (DietPrada‘s Indian counterpart) designers, both well-established and upcoming are now more aware of the how they create each design. The latest story is from the books of Delhi-based designer, Anupamaa Dayal. She has blamed the high-street women’s wear brand, W for stealing her boho-chic designs. She claimed to be very disturbed by the stark similarity between W‘s designs that incorporated Anupamaa‘s signature handprint block designs. One of which was from Gulabi, the collection that she launched in October 2013 and the other from Fight and Feast from March 2016.

 “Through years of research, diligence and community interactions, we combine creative energy with ancient craft-forms, expose imaginative and skilled craftswomen/people to modern design aesthetics to create something that is contemporary, rich with heritage and as individual as our discerning customers” Anupamaa said.
Instances like these just show how difficult it’s getting to protect creativity. Every other day we see designs, silhouettes, and prints being stolen—One of the biggest cases being the Dior-Old Tree controversy, where Dior had taken a block print that was created and widely used by homegrown brand, Old Tree. (Read all about it here). They closed the case with a non-disclosure agreement and that was the end of it. Anupamaa too claims that her block print designs are extremely similar to the ones on the garments of W. Check them out below.
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Anupamaa Dayal
Anupamaa Dayal
Anupamaa Dayal


What do you think—Do you see the similarity? Let us know in the comments below.

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