Was your summer all about pleasure? Then you must have come across the brilliant collaboration of your favourite summer treat, Magnum that was doing rounds on social media. A spectacular showcase of creations that highlight the true essence of craftsmanship. Throughout the summer, Magnum inspired three creators to craft exclusive collections that feature their designs. If this association made you #TakePleasureSeriously, then tell us which one has been your most favourite. Here’s a glimpse of what happens when this delectable treat collabs with three different artists:
The Indulgence Express started with Pooja Dhingra, where she showcased her culinary skills by decorating the Magnums. Her inspirations were the glamorous dresses worn by Sonam Kapoor, Lisa Haydon and Neha Dhupia, along with an outfit designed by Masaba Gupta. A special Magnum was also dedicated to Pooja’s renowned, yummy macaroons.
Round two was for accessories, and Farah Khan Ali had real fun with Magnum as inspiration and Kalki Koechlin as the muse. An exclusive jewellery line was designed featuring a bracelet, a pair of earrings, a ring, a necklace and a brooch. Here the characteristics of the ice cream helped in the design process.
Manish Malhotra had a smashing finale by designing three spectacular clutches. But the best part of this exclusive collection was that it was dedicated to his muses Vaani Kapoor, Aditi Rao Hydari and Pooja Hegde. He used the silhouette of Magnum as a reference and kept the monochrome theme as a design element. The side tassels represented the dripping goodness of an ice cream.
We could have never guessed that a sweet treat like Magnum could be of such a great inspo, but Pooja, Farah and Manish did a brilliant job. The outcomes were some smashing exclusive collections that are not easy to forget. These collabs made sure we #TakePleasureSeriously this summer by indulging in different crafts from different industries.
Which one of these creations would you like to indulge in, to #TakePleasureSeriously? Tell us in the comments below.
*This post is in partnership with Magnum.