Talking about her initiative, Richa said:

It’s a human responsibility to come together during adverse times and everyone should do their best in their capacity to show compassion for those suffering. In times of calamities, it’s a collaborative efforts of all who are willing to help. You could be anywhere but can always make a difference but doing the best you can and I pledged to support the post floods rescue help by doing my bit.Kudos to the actress for reaching out and doing her bit in helping Kerala.