A party theme of shimmer and shine and a vision for the theme-based dress led to this unbelievable collaboration between Shweta Bachchan-Nanda and the famous designer Monisha Jaising. With this one-off successful endeavour, came the idea of their new label MXS. We got the deets from the duo on their latest collection and this collaboration.
It is so evident via their label that they are friends first. The brand is very current and on point with global trends. Shweta mentions that the label aesthetics is influenced by street fashion, pop culture, travel and movies. It’s cheeky, preppy and playful vibe also has a hint of whimsy and glamour. As Monisha points out, keeping the collections special yet affordable, each piece will be a limited edition when it hits the stores. The label, which focuses on luxury streetwear style, was launched today in Mumbai.
After showcasing her collection at the Grand Finale of Lakmé Fashion Week, this launch is a big event for Monisha Jaising. She explains to us her vision for the brand:
The brand is an expression of what the woman sees herself as today; where she is not confined by the dictates of work wear or festive wear. MxS believes that a woman should not be restricted by her age. Our styles have been designed for women of all ages and sizes. At MXS we believe that to compartmentalize a woman is taking away from her right of expression and we are happy to create designs that compliment any age or size.
Monisha mentions that even while designing the collection she knew that it is not unusual for young teenage girls to go into their mother’s closet and borrow something special for an occasion. This also explains their campaign shots that features Shweta’s daughter Navya Naveli Nanda. It concretes the fact that the label has no age bar and is all-inclusive.
Shweta Bachchan-Nanda even shares her experience about shooting with her daughter for the campaign:
It was really fun and easy working with her! Navya was so confident during the shoot. I was completely taken aback. Rohan Shreshta, who shot the campaign kept telling me to stop fussing over her and micro managing. That she was a natural! So, I let them get on with it. Navya has a lot of fun with her fashion and I learn from her every day.
Shweta and Monisha did let us on their favourites from their first collection. Monisha loves the winged heart dress from the formal section and the Africa tunic, whereas, Shweta has a soft corner for athleisure and favours the evil eye tee, bomber jackets, track pants and sweatshirts.
We’re quite excited to check out their new collection and the label MXS. From the looks and sound of it, it’s going to be a smashing hit indeed. As they say, shimmer and shine are always fine!