The British luxury fashion house, Burberry has had quite a year. In the month of March, Italian fashion designer Riccardo Tisci took over the reins as the chief creative officer after Christopher Bailey. We all expected a change of direction but what we did not expect was an overhaul in terms of the logo redesign. On 1st August, Burberry revealed its new logo and monogram to the world on its Instagram platform.
The new logo has a sleeker feel and has a sans-serif font. Even the monogram design is more modern and showcases ‘TB’ interlocked to form a pattern, that represents founder Thomas Burberry‘s initials. Both were designed in collaboration with graphic designer Peter Saville, who had redesigned the new logo for Calvin Klein last year. While going through Burberry‘s archives, Riccardo came across a monogram for Thomas Burberry from 1908, which was the inspiration for this new design. The brand even disclosed emails on Instagram, which were shared between Riccardo and Peter that explains the whole design process.
This has been a historic event for the brand and was done before Riccardo’s first show for the fashion house that we’ll see in September at London Fashion Week. So, we are expecting to see this monogram on the runway for sure. But there are some interesting ways in which it is being promoted currently. Burberry is painting the town B with their new monogram (literally). From beach umbrellas on Sunset beach in New York to the flagship store in Seoul, the monogram has taken over the scene. Here’s how the ‘TB’ was spotted everywhere around the world:
1. Beach Umbrellas On Sunset Beach, Shelter Island, New York
2. Building Facade At Soho, New York
3. Building Facade Of The Flagship Store In Seoul, South Korea
4. Trams On The Streets Of Hong Kong
5. The #ThomasBurberryBear On The Xintiandi Taiping Lake, Shanghai, China
6. Taxis On The Streets Of London
7. The #ThomasBurberryBear In Astor Place, New York
8. Building Facade On Canton Road, Hong Kong
The new monogram is everywhere for everyone to see! How cool is that? What did you think about this redesigning of logo and monogram? Tell us in the comments below.