While we were still getting over Sonam Kapoor and Anand Ahuja‘s front row presence at Giorgio Armanis show, our Instagram feed buzzed with more news from this fashionable couple. They announced the appointment of designer Nimish Shah as the creative director for Anand’s homegrown brand, Bhaane.

Anand founded this cool-kid-on-the-block brand, Bhane in 2012 and since then, it has grown to be known as a contemporary and relevant fashion name amongst the youth. This year, in particular, has been special for the brand, especially because of their retail presence, with a store opening right here in Bandra.

The sync of Nimish and Bhaane is definitely going to be a good fit, as we can project a synergy of design aesthetics. But the overhaul is not just in terms of the creative direction. The addition of the letter ‘a’ in the name and the revamp of the logo, everything points to a new, fresh direction.

Here’s what Anand, Sonam and Nimish have to say about this partnership:

Bhaane is an evolving brand with a contemporary vision. Both Nimish and I are aligned in this vision and excited about the opportunities our market has to offer.

I have always admired Nimish’s design and aesthetic and worn his creations frequently over the years. With his penchant for cool vintage & finesse in fashion will expand Bhaane’s rationale, while still exciting our loyalist.

I am excited to continue the unique culture that has been created at Bhaane. I look forward to evolving house signatures that made customers fond of the brand while contributing a new perspective.

We’re quite excited about this new direction of the brand and we can’t wait for the first collection they’ll showcase under Nimish Shah’s guidance.

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