If you’ve never heard of Virgil Abloh, now’s the time to familiarise yourself with that name—because he’s getting big in the fashion world. The designer who was previously a DJ, architect, artist and recently appointed as the head of Louis Vuitton‘s menswear line is probably on top of the world right now. His streetwear brand Off-White has been named the hottest fashion label worldwide according to Lyst Index’s report that came out earlier this week—leaving big boys like Gucci, Prada, and Balenciaga behind.

According to reports, Off-White leads the way by having 3 of their products on the ‘hottest products list’ out of the 20 entries. The 5.4 million Instagram following is a result of the out-of-the-box and avant-garde spin on street style, making it red carpet-worthy as well. From the biggest international personalities wearing these designs to some pretty insane collaborations with bigger fashion houses, Off-White has cemented itself as the most coveted and talked about brand this year.

Check out some of the most iconic collabs:

Off-White x Nike Air Jordan

The Converse x Off-White Chuck 70

Off-White x Rimowa

Here are a couple of our fave Bollywood celebrities who have sported the most talked about pieces from the designer collection:

Alia Bhatt sported the body bag strap

Alia Bhatt
Alia Bhatt

Malaika Arora wore the famous ‘Industrial Belt’

Malaika Arora
Malaika Arora

Ranbir Kapoor in the black padded jacket

Ranbir Kapoor in OFF-WHITE c/o VIRGIL ABLOH™ black denim military jacket for Ae Dil Hai Mushkil promotions at Radio Mirchi (Photo courtesy | Viral Bhayani)
Ranbir Kapoor in OFF-WHITE c/o VIRGIL ABLOH™ black denim military jacket

Janhvi Kapoor also carried the Industrial body bag strap

Janhvi Kapoor
Janhvi Kapoor

A few other creative pieces from the collection that need your attention:

The “binder clip” bag

The industrial heels

The one-piece swimsuit and pleated skirt

The box bag

The moto wrap sneakers

The sport pant

The industrial lace

The leather slipper

The brand is going above and beyond to redefine streetwear and doing it so right. We’ve love to hear what you think. Comment below and tell us!

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