‘Am I a UK size 6 or a US size 2 or an EU size 34?’
Well, soon adding to this list there would be an Indian standard of apparel size too.
On Sunday, Union Minister of Textiles, Smriti Irani, announced that the Indian textile industry will soon get its own country-specific apparel size. While addressing the Textile Conclave that took place at the Vibrant Gujarat Global Summit, she gave an insight into the upcoming ‘Size India’ project. She confirmed that a study will be undertaken to understand the domestic demand of the textile market before the project for the apparel measurement is introduced in India.
Here’s what she further mentioned at the summit:
In the apparel export segment, one of the biggest challenges is that the UK has its size, the US has its size, and Europe has its size of measurement. But, India does not have it.
I hereby present the central government’s resolve that ‘Size India’ project will soon be rolled out for the entire country, the first-of-its-kind project in the Indian history.