ZARA Changed Its Logo, So You Better Hold On To Your Now-‘Vintage’ Tags

Natasha Patel

As we speak, hundreds and thousands of people are looking down at their phones in dismay, shock, awe, excitement, and possibly creating memes over ZARA’s new logo change. The world’s largest apparel retailer, ZARA was founded in 1975, and by 2019 has amassed huge success to become a global fashion powerhouse.

Today with more than 170,000 employees, 7,400 stores worldwide and over 49 online markets, ZARA‘s latest logo change comes with a lot of stir in the fashion industry. And while it is common for retailers to change their logos, ZARA‘s new branding and approach is well, not quite what we expected…

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La reconocida marca de moda @zara ha realizado el tercer cambio de diseño en su historia, en donde la sencillez de la tipografía ha sido sustituida por un estilo mucho más robusto con letras engarzadas. La rigidez del color negro también parece haber desaparecido. Este nuevo diseño viene acompañado de una gama de colores en los que se muestra el logo de la firma, al menos, en la página web de la firma. Mientras algunos usuarios alaban el cambio, otros tantos han criticado la modificación argumentado que va en contra de la legibilidad del nombre. Incluso, algunos seguidores han tachado como plagio el cambio al insinuar es una copia del logro de Harper`s Bazar. Pero a nosotros nos interesa conocer tu opinión ¿Qué opinas del nuevo logo de #Zara? 🤔 #YellowAgenciaDigital . . . #Branding #DiseñoWeb #DesarrolloWeb #MarketingDigital #Design #inboundmarketing #SEO #SocialMedia #Desarrollo #WebDesign #Venezuela #diseñowebchile #PáginaWeb #Panama #chile #ecuadror #peru #agenciadigital #Colombia #Caracas #socialmediamarketing #diseñowebecuador #diseñowebpanama #diseñowebperu

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The curvy new logo was launched with their Spring/Summer 2019 campaign. ZARA‘s ability to keep up with the rapidly changing fashion styles and trends called for an over all can hange in the brand’s logo and website detailing as well. The website now features a different vibe and colour combination with the women’s section in yellow font and the men’s in an electric blue, as opposed to their classic black and white.

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ZARA Women's Collection (Source: zara.com)
ZARA Men's Collection (Source: zara.com)

Every fashionista’s favourite diet, Diet Prada also weighed in on the matter earlier today, making a very compelling point about ZARA‘s similarity to BAZAAR‘s logo.

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Diet Prada on ZARA's new logo (Source: Instagram Story)
Diet Prada on ZARA's new logo (Source: Instagram Story)

Oh and let’s not forget about the influx of memes to be seen on our feed…

While this change isn’t met with warm welcomes yet, we feel like the new logo is something that we will all adjust to even though we’re in two minds right now.

Would you want to bring back the old logo? Let us know by commenting below!

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