'Thinkistan' Traces The Highs & Lows Of The Indian Advertising Industry Like Never Before

Shubanka Sridhar , 24 May 2019
Web Series - Thinkistan
Web Series – Thinkistan

Looking for our next binge.

As audiences who are constantly surfing the web, we’re always looking for interesting new shows to binge on. Lately, there has been no dearth of stories catering to Indian sensibilities, which has made consuming and creating original content very exciting. Set in the mid-1990s, MXPlayer‘s upcoming drama – Thinkistan is a new web series that has us super intrigued!

A show based on the daily happenings of an advertising agency is not something we’ve seen in the Indian web series space before, so naturally, it’s something we’re rather curious and excited about. Plus, the interesting star cast only adds to its appeal.

The series features two characters in the lead. Naveen Kasturia of Pitchers fame, who also starred in films like Sulemani Keeda and Love Sex Aur Dhoka, essays one of the titular characters in the show, along with Shravan Reddy who has previously appeared in shows like Yeh Hai Aashiqui and Webbed. Mandira Bedi, who was last seen in the film, Tashkent Files will be playing an important role in the series and the 11 episodes boast of an ensemble cast with actors like Satyadeep Misra, Vasuki, Shraddha Musale, Jayashree Venkataramanan and Anandita Bose amongst others.

Have a look at the Thinkistan trailer here:

The world of advertising

For those who aren’t acquainted with the world of advertising, it’s known as a cut-throat industry where everyone just wants to climb to the top. This ensures a host of varied characters in the mix, a ton of competition, desire, ego and drama! What better setting to base a web series on than the hottest ad agency in town – MTMC!

Thinkistan traces the story of a small-town guy, Amit (Naveen Kasturia) who joins the agency as a Hindi copywriter and tries hard to be heard among all the English speaking people around him. On the other hand is Hema (Shravan Reddy) – an English-speaking, suave city boy who charms everyone and talks his way through all the big opportunities at work.

The core conflict in the show is the linguistic politics prevalent in the industry and the divide that comes with it, which is both stark and unfair. It explores the equation between colleagues Amit and Hema – which is tested by the dirty business of advertising. How this plays out, and who ends up cracking the one amazing ‘baap’ idea at work that turns the tables is something I am very excited to see!

Thinkistan is directed by veteran ad filmmaker N Padmakumar. We can’t wait to enter the big, bad world of advertising and binge on all the drama that begins today! To watch the first episode of this exciting series, click here.

This post is in partnership with MXPlayer. You can follow them on Facebook, Twitter and Instagram

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