Pantene‘s latest campaign is the talk of the town and for good reason. Their #FreedomHair campaign inspires young girls everywhere to write their own stories and encourages them to be narrators of their own lives. From the nine-year-old skateboarder Kamali Moorthy to athlete and LGBT activist Dutee Chand, the brand film showcases eight motivating women from all walks of life, inviting girls to embrace the power of their #FreedomHair as well. We had a chance to see their individual #FreedomHair stories, and what the power of being your true self has led them to achieve in life.
Coming from a household with barely any food, money or sometimes even shelter, Chand was determined to create her own legacy in sports. Inspired by her older sister who is also an athlete, Chand practised running in her small village. She mentions,
People in my village didn’t know why I was running. They’d jeer and say “Why is she running like a madwoman? What would you get out of running? Our children study, do household chores, why are you running?”
As the first female surfer in India, Ishita strived to make a mark in a primarily male-dominated sport.
Girls are always made to feel inferior (…) in India I feel like a thousand people are going to tell you that you can’t do something like its not possible you know but I feel like if you want to do it then just do it
Malaviya mentions how she loves surfing with open hair because it gives her the freedom to feel free in the water because “you don’t want to feel tied down“. She further asserts that what she would like to see is “a sense of surf sisterhood in India where women are encouraging each other, sharing waves because that’s what it is about. Acknowledging your fears and pushing past your limits”.
With the support of an inspirational father, Manjari decided to tread the waters of entering the film industry, but behind the scenes as a director and filmmaker.
It was only until I went to university is kind of when I let my hair open, literally and metaphorically that I found myself. In a way that I was more sure of myself. I think the way someone wears their hair is the way they wear theirattitude. So, it was nice to embrace my own.
Monappa is the epitome of girls who have multiple passions in life– surfing, DJing ad modelling and can multitask and do all! She says,
The best thing about what I do is that it gives me a sense of freedom because I can travel I am independent and I can make my own choices.
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*This post is in partnership with Pantene India.