How To Get On The Road To Sustainability And Why It’s Important For A Fashionista

Nelly Wadia , 11 Jan 2020

As pioneers of a woke generation, it is imperative that we all play a role in helping exhume the environment for generations to come. I know my heart sinks with everything I read on the internet; about how we’ve been casually polluting Mother Earth without realising the very real consequences to our actions. As we collectively move into a more mindful space, the way individuals consume fashion is also drastically changing and having a curated closet is the best way to get maximum usage from your clothing and minimising waste.

No more is it simply about a trend or the need to fill a void kind of shopping dates with friends—we are asking the important questions and buying only what is needed. What kind of fabric is this made of?—is there anyway for me to give this particular garment a face-lift, instead of going out and purchasing a product that takes us one step closer to destroying Mother Earth? Understandably, it is hard to buy a product that is expensive and isn’t priced at fast fashions value packs.

But, here are a few quick tips to get you on a steady journey towards sustainability:

1. Invest heavily in basics

A denim jacket, a white shirt, black jeans, a few basic tees. Now mix and match. And before you know, you’ve developed a wearable closet and a more conscious one at that.

2. Make a list of clothing categories

How would you normally style these clothes and how often would you wear them. Like do they fall under the work-wear category, party outfits, traditional wear, gym-gear?—it’s easier to keep track how you own things and when you know the use of each product, its value in your life increases as well . Try growing each of these categories within reason

3. Up-cycle and re-design

It’s a fun way to refresh your mind and a great way to inspire your friends and family, to change their ways of consumption.

4. Have a budget and target in mind

If you’re an avid shopper and find it hard to control going out there and splurging, try giving yourself a certain number of garments that you wont exceed purchasing over a month. Commit to buying lesser but better.

5. Eco-friendly designers

Try to buy from small designers or brands that are driven by sustainability and eco-friendly fabrics. This will easily result in high quality and timeless design, worth every penny spent.

6. Swap-a-thons

Swapping things and clothes is great way to meet like-minded, new people and also a great way to build your journey towards sustainability. 

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Yup, you heard that right! The Tribe is hosting a Swap-a-thon with @thisforthatcloset 👒👗🧢💼👖 So come with those clothes, shoes and bags that have just been lying in your closet unused and take home something that refreshes your wardrobe! So clear up your weekend schedule and prepare to head to @cowrks in Worli, from 4:00 pm to 7:00 pm on Sunday, 14th July! 🌸 Now that you know what I’ll be bringing. Tell me what you’ll bring in the comments below! #Swapathon #ThisForThat – @maliniagarwal, Founder & OPTIMIST PRIME 🚀 IMPORTANT: You are required to bring a minimum of 3 pieces—could be anything from bags, shoes, clothes and accessories too. *For more details- head to the link in bio! . . . . . #LetsSwap #ClothesSwap #fashion #fashionforeveryone #style #styleinspo #fashionistas

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7. Shop vintage

The perk here, is that your clothes will always be one of kind and I promise there’s plenty of brands out there that also carry vintage designer-wear. Something you may be able to brag about and subtly help the environment.

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Mood 💫

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8. Pre-worn clothes

You can also turn to pre-loved, second hand pieces.

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Fast fashion is one of the largest industries in the world and is right next to oil when it comes to global emissions. Not to mention the harsh and unfair work environments for the employees. I gave up fast fashion in 2019. I can’t even remember the last time I went to the mall or big box store. Swapping new clothes for gently used can make for massive change. There are so many incredible ways to choose used nowadays. ————— + Goodwill, Red Racks, Arc, etc – common thrift stores that take good quality second hand items. + @thredup – an online used clothing thrift shop. + @depop – an app for buying and selling your clothes. + @poshmark – an app for buying and selling your clothes. ————— If you’re new and uneasy about purchasing second hand you can ensure that most of these companies only accept the best of the best. That also raises another point to take care of what you already own. Mend items that can be fixed so they don’t end up in a landfill. Try your best to get any stains out. Shopping used wasn’t always the “cool” thing to do. And for some that might still be the case. However, when looking at what our earth is telling us.. it’s time to make it work for us. Because she is begging for some relief. ————— Have you given up fast fashion or want to? Tell me your best thrift/shopping second hand tips in the comments. 👇👇👇👇

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9. Rent

Borrow items you feel you may only use once, like Indian-wear (because it’s so hard to store and really hard to repeat).

10. Research

A little knowledge on the subject will take you a long way on this journey.

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Fast fashion is dramatically hurting our planet 🚫 We need to change our behaviour when it comes to shopping, in order to decrease pollution and waste – Here are some tips for you to follow when shopping sustainably 👠 👕⠀ –⠀ 1. Ask yourself the question: "Do I really need it ?"⠀ –⠀ 2. Borrow it if you only need it once !⠀ –⠀ 3. Check out second hand and consider it as a serious option⠀ –⠀ 4. Avoid fast fashion, but shop locally and buy good quality⠀ –⠀ 5. Repair your clothes if needed instead of throwing them away and buying new ones⠀ –⠀ 6. Upcycle your clothes and give them a second life⠀ –⠀ Follow @onesaveaday for more & Download the free App to save the planet 📲 🌍⠀ –⠀ Source: EcoWatch

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11. Donate

Giveaway what you don’t need, there are plenty of people leading far less, privileged lives than us. Also, de-cluttering helps you have a healthier mind and space.

The answer to creating a sustainable wardrobe is not to throw everything away and start from scratch, nor is it to stop buying clothing altogether. It’s the small changes that will add up to you making a big difference. One step at a time, brings you one step closer to building and restoring what we once destroyed.

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It may surprise you that the fashion industry is one of the most highly polluting industries in the world– it’s #2! Due to fast, cheap clothing it’s easy to move from trend to trend, minute-by-minute and throw away the outdated outfit and move on to the next one. And in a social media-centric world, constantly creating new content often means never sharing the same outfit twice. ✖️According to ValueWalk, people buy 400% more clothing than they did just twenty years ago. ✖️The average American household creates 82 pounds of textile waste a year, 85% of which goes straight to a landfill (and this amount continues to grow). ✖️90% of dye and textile houses in developing countries dump their waste into natural water sources. Here’s what you can do: 🌿 Normalize repeating outfits! Don’t feel pressured to constantly reinvent your wardrobe. 🌿 Invest in quality closet staples that can be repaired and worn for years to come. 🌿 Buy “pre-loved” or sustainably made clothing from reputable companies. 🌿 Buy clothing made from natural materials and dyes as much as possible. – Second photo by Tim Mitchell, 2005 – #fastfashion #fastfashionsucks #sustainablefashion #sustainableclothing #sustainableliving #zerowaste #textilewaste #zerowasteliving #zerowastecloset #zerowastefashion #fashioninfluencer #reusereducerecycle

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If you’ve been doing your bit to help save the environment then, let us know How? in the comments below.

Follow @missmalinifashion on Instagram for more updates.

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