It’s always so great to see young people come out and create music and art that brings their love for the medium and their culture to the forefront. That’s exactly what Avanti Nagral‘s music is all about. The Indian-American singer was the first in South Asia to release a virtual reality music video for her single ‘I Like’, and has since released ‘Treated‘, ‘The Other Side‘ and ‘Thank u (pls)‘. Her latest single, ‘Sneaking Around‘ is testament to that as it is influenced by both Indian and Latin beats. We especially dug the idea behind the music video that’s all about portraying the duality of tradition and modernity.
Choreographed and directed by Bollywood choreographer Mudassar Khan, the music video is about an arranged marriage meeting between the girl and the boy, Avanti playing the girl. While she is shown to be traditional, we see how she can also be the girl who knows how to let her hair down and party! The track is nothing short of a Bollywood musical – complete with dance sequences, outfit changes, fun and catchy lyrics and some great vocal runs.
Sneaking Around is a track that musically and visually celebrates the multiple worlds each of us live in. You can be two things at once, and how you balance that duality is totally up to you. I loved working with industry stalwarts like Pablo and Mudassar on the track!
We are sure this song is going to be sneaking its way into your playlists in no time because we are already jamming to it!