Ariel's Movement #ShareTheLoad Will Make You Call Up Your Mom

Dhruvi Modi , 19 Mar 2020
Ariel India Statistic
Ariel India Statistic
Let’s take a stroll down memory lane, dear readers. When was the last time you saw your mom sleep peacefully? Thinking back to my childhood, I would wake up around 7 am (my mom would do the honour) and sleep around 10:30 pm (as she wrapped up the dishes and laundry in the kitchen). OMG, how insane is it that I don’t ever remember her ever going to sleep before me or waking up after me?! Well, this brings about an important issue and one that Ariel India sheds a light on— the unequal distribution of household chores between men and women in India.
Women find themselves bearing the burden of most of the household work while simultaneously juggling multiple things. Regardless of whether they are homemakers, working moms or retired, they compromise on their downtime, their sleep, rest and personal time. This unequal distribution of household chores results in… you guessed it: unequal sleep. Doesn’t this lack of sleep indicate that there is something seriously wrong with our society? It shows how unfair it can be to expect women to superheroes of sorts!
Ariel India
Ariel India

#ShareTheLoad is a movement about impact and change.

71% of Indian women sleep less than their husbands due to household chores. Pardon my french, but this is an alarming statistic and one that Ariel India is rightfully pushing to improve! It’s high time that this traditional view of ‘laundry being a woman’s job’ changes and becomes something that anyone can do, regardless of their gender, noh? To set a good example for our children, the change has to happen, like, ASAP!

Watch Ariel India‘s video here:

Ariel India‘s video addressing the inequality persisting within our households shed light on the fact that women spend hours on early mornings and late nights wrapping up chores. What struck me the most was the young child who saw her mom struggle daily and figured that something was wrong. Children mimic what they see their parents doing and therefore this behaviour normalises itself into a lifestyle. The video acted as an eye-opener, suggesting that anyone can #ShareTheLoad with laundry. The next time you see your wife, girlfriend, mom or daughter working late to juggle different tasks, offer her some help and you’ll feel so much better. As the saying goes, happy wife = happy life!
While this is just the start, we hope that this widespread movement results in men and women having equal responsibilities of chores. It’s a step-by-step process, amirite? Ariel is seeking a better world where there’s equality within the household, resulting in happier households!
For more updates, follow Ariel India on Twitter, Facebook and Instagram.
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**This post is in partnership with Ariel India

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