A few days ago, without much razzle-dazzle, five boys went LIVE on their Instagram handles from their respective homes and announced the launch of their new gaming app — 2407 Premier League. Within a span of 24 hours, it went viral and became the No. 1 trending game on Google Play Store.

The app was kicked off by the five KOLs (Key Opinion Leaders) known as Team07. This game gives their fans a unique and exciting opportunity to interact with TikTok and Instagram stars. Team07 consists of Faisu, Adnaan, Hasnain, Shadaan and Faiz. They collectively have a fan base of over 80 million followers across TikTok and Instagram.

So, here’s how 2407 Premier League works. There are three games to start with — Racing, Pool and Candy Jam — to connect with all types of audience. A live leaderboard ensures players can keep a track of their score and win cash rewards on a daily basis — with the monthly winner taking home an iPhone 11 Pro Max! Now, that’s exciting, no?!

Qyuki Digital Media, which manages Team07 amongst several other big digital celebrities, conceptualised this game in collaboration with a premier game developer and publisher — Roosh Interactive. Roosh launched the first KOL-native gaming platform in India. The fun part is that the fans not only get to select their favourite star when they log into the game but also get various audio cues encouraging them while they play the game. There are several features that are planned for release over the next few weeks and will automatically be updated in the app.

Speaking about the launch, Mr Sagar Gokhale, COO of Qyuki Digital Media, said—

We have been great believers of the incredible engagement of our digital superstars, we call ‘Super KOLs’. Their loyal fans have not disappointed us and we are proud to see the game in the top trending ranks of the Google Play Store which features the best games across the world. The teams at Roosh and Qyuki have worked tirelessly over several months and this milestone is a tribute to their passion.

Talking about the game, Mr Deepak Ail, CEO of  Roosh Interactive said—

Roosh has made games for global audiences several times but this has been a far more rewarding experience working live with the characters of the game and bringing them to life in the virtual world.  We are committed to up the ante and launch some really cool multiplayer functionality and several more games in the platform that we have built. A big thanks to all the fans of Team07 who have made this dream a reality.

So what are you waiting for? Download ‘2407 Premier League’ and get gaming with your favourite Digital stars!