Here’s How The Fashion Industry Is Standing Up For The Black Community

Sakshi Kore , 02 Jun 2020
Activists Rallied And Marched by a katz |
Activists Rallied And Marched by a katz |

Currently, the world is battling a plethora of problems whilst tackling a pandemic. The most recent problem to have surfaced revolves around the Black community. To refresh your memory a little, an African-American man named George Floyd lost his life during an encounter with the cops in Minneapolis. The video that is making rounds on the internet shows Derek Chauvin, a cop who knelt on Floyd’s neck for almost 9 minutes in an attempt to hold him down and detain him but ended up killing him. The feud broke out over an issue of a counterfeit bill.

The real issue to have stemmed from this incident, however, is racism. This particular incident has taken social media by fire and angered many across the globe. A lot of American citizens have been protesting for a week or so across the country. In light of these events, the fashion industry has also stepped up in support of the black community. Many fashion houses and labels have donated funds to organisations for the Black community, shown support via their social media handles etc. 

Scroll ahead for a list of fashion companies that have taken a stand for the same:

1. Savage Fenty 

Founded by Rihanna, Savage Fenty asked their followers to partake in the worldwide fight against racism. The brand posted on their Instagram handle that the company would be donating funds to a couple of organisations, one of them being BLM Greater NY .

2. Nike 

Nike posted a video on their Instagram handle with a twist in their famous tagline, that said: “For once, Don’t Do It.” The video asked people to stand up against racism, to not support it by not turning your back against it but speaking against it, and finally asking people to be the change.

3. Reebok

The brand made two note-worthy statements on their Instagram with regards to the incident that said that America and Reebok would not really exist if not for the Black community.

4. Aurora James

Aurora James who is the founder of the brand Brother Vellies took to her Instagram asking followers to purchase and invest more and more from Black-owned businesses. Talking about the population percent that the Black community consists of in America, James urged people to buy 15% of their products from businesses owned by Black men and women.

View this post on Instagram

@wholefoods @target @shopmedmen @walmart @saks @sephora @netaporter @barnesandnoble @homedepot I am asking you to commit to buying 15% of your products from Black owned businesses. . So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space. . Whole Foods if you were to sign on to this pledge, it could immediately drive much needed support to Black farmers. Banks will be forced to take them seriously because they will be walking in with major purchase orders from Whole Foods. Investors for the very first time will start actively seeking them out. Small businesses can turn into bigger ones. Real investment will start happening in Black businesses which will subsequently be paid forward into our Black communities. . Dont get me wrong, I understand the complexities of this request. I am a business Woman. I have sold millions of dollars of product over the years at a business I started with $3500 at a flea market. So I am telling you we can get this figured out. This is an opportunity. It is your opportunity to get in the right side of this. . So for all of the ‘what can we do to help?’ questions out there, this is my personal answer. #15PercentPledge . I will get texts that this is crazy. I will get phone calls that this is too direct, too big of an ask, too this, too that. But I don’t think it’s too anything, in fact I think it’s just a start. You want to be an ally? This is what I’m asking for.

A post shared by Aurora James 🦢 (@aurorajames) on


GANNI took to their Instagram notifying their followers about their donation towards various organisations fighting to achieve racial justice like Black Lives Matter, NAACP, ACLU foundation. Furthermore, the brand also acknowledged that even though donations are not enough, we must continue to educate ourselves about racial injustice and take actions accordingly. Their post also advised people to donate to any anti-racism organisations instead of making a purchase from the company.

View this post on Instagram

At GANNI, we stand in solidarity with the Black Lives Matter movement. As we’ve been researching and educating ourselves, our silence—born out of the fear of saying the wrong thing—has gone on for too long. Today, our company and founders will be donating $100,000 across the below organisations, in support of the fight to end racial injustice. @blklivesmatter @naacp @aclu_nationwide We know this is not enough—we must continue to listen, research, and educate ourselves about systematic injustice and state sanctioned violence against Black people globally. We have a lot of work to do, but we commit to doing better and commit to continued action. If you are thinking about making a purchase with GANNI this week, we ask you to consider donating to an anti-racism organization instead. Additionally, starting this week and each week moving forward, we will be commissioning work from the Black creative community to share on our platforms. If you are a Black creator that’s interested in collaborating with GANNI, please DM us. It’s a small start, but the change begins now. #BlackLivesMatter #NoJusticeNoPeace #GeorgeFloyd #AhmaudArbery #BreonnaTaylor

A post shared by GANNI (@ganni) on

6. Supreme 

Supreme took to their Instagram to show their support against racism as well. Their message to the world was that when a person’s humanity is not accepted and further denied, the world is inflicted with chaos.

7. Adidas

In a surprising move, Adidas who happens to be a Nike rival retweeted their video that stood up and spoke against the racial injustice against the Black community. Additionally, Adidas stressed on moving forward and making a change together.

8. Macy’s

The chairman and CEO of Macy’s Jeff Gennette expressed his feelings against the recent protests and the incident in a post via the company’s Instagram handle. He talked about not just George Floyd’s incident but similar incidents that have happened in the past. Supporting the protests, Macy’s had reduced store hours at outlets located in close vicinity of the protests.

9. Gap

Actively condemning racial injustice and offering their support for the people of the Black community, Gap along with brands Athleta and Banana Republic have joined hands in donating $250,000 to NAACP and Embrace Roots. These organisations continually fight the fight of civil rights and racial injustice.

What are your thoughts on this? Tell us in the comment below!

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