It’s no secret that the trend for clean makeup and beauty has continued into 2020. You can see the rise in awareness of natural cosmetics growing every day by just logging onto Instagram or Youtube. The everyday consumer is now making an effort to find organic products without any harsh chemicals in it. While we know clean beauty is good for you, words like clean and natural are thrown around a lot in marketing and advertising. Clean beauty doesn’t always mean natural or herbal, which can be very confusing to consumers. This makes all the more important to read labels diligently.
So, what makes a product clean? Well, generally, it can be ethically sourced but needs free from toxic ingredients like parabens, fragrances, etc. While utilising clean beauty items are great for your skin, it is also a great opportunity to make a difference to the environment as well. However, while there has been an increase in natural beauty brands with amazing products, makeup up is a different story. It can be frustrating at first, to find clean makeup brands that meet all your requirements and perform well. Luckily, there has been a rise with more brands releasing clean makeup lines and we’re totally here for it! So, to get you started we’ve listed some clean organic makeup brands below that are easily available locally and worth checking out.
Established in the early ’90s, Biotique is one of the best Ayurvedic beauty brands in India. The brand has a reputation for using preservative-free ingredients and in its extensive range of natural products that cover skincare and makeup. Infused with natural colour pigments and botanical extracts, their makeup products work to nourish your skin. Another great thing about the brand is that it has eco-friendly and biodegradable packaging which is great for those who are environmentally conscious.
Founded in 1993, Lotus Herbals is another well-known name in the Indian herbal beauty industry. Their Eco-Stay makeup line is listed as being 100% vegetarian and cruelty-free with a decent variety available. It’s a great starting point for newcomers in the process of learning about clean beauty and its ingredients.
Burt’s Bees is an American brand that is famous for creating products that are earth-friendly and cruelty-free. If you go to their website they divulge more details on their 100% natural origin formulas made without harmful chemicals like phthalates, parabens, petrolatum and sodium lauryl sulfate. There also is a whole range of makeup items available at your disposal. But they are most famous for their signature lip balms and lip crayons. And let’s not forget their iconic packaging with the cute bee motif, that is instantly recognisable and recyclable.
A relatively newer brand in the market, Disguise Cosmetics focuses on their products being 100% vegan and cruelty-free. As per the website, their star ingredients include avocado, marula oil and other natural moisturizing components that help heal your skin. At the moment their most popular products are the moisturizing lipsticks and matte liquid lips—both which have very affordable price tags!
Ruby’s Organics is also another homegrown brand. They manufacture all their products within India with locally sourced components. In addition, they claim to be one of the first organic makeup companies located here, to design products to suit our desi skin tones and textures. They have an extensive line of on-trend products available for everyone. These range from foundation to lightweight cream blushes, soft eyeshadows and everything in-between. Literally all you could possibly need for your daily makeup routine.
One important aspect that might draw you in about SoulTree, is its certification. They are Certified Natural from the BDIH in Germany—a European institution that reviews companies annually. All the products, including the very popular Ayurvedic kajal, are carefully sourced and made inhouse. It’s a great choice for those looking for a brand with an official stamp of approval.
Currently, Illana only has a handful of makeup products available at the moment like concealers and a lip tint. However, their beet lip and cheek tints are one of their best sellers and very popular among customers. They maintain high quality and standards for their products and sustainable source all of their ingredients from ECOCERT and trade safe certified farms around the country. ECOCERT is a French organic certification organisation, based in Europe that conducts inspections in over 80 countries.
A stand-out point for Just Herbs is also its use of ECOCERT approved ingredients. The company was founded by Dr Neena Chopra a biochemist and Ayurveda expert and continues to be run by her children to this day. They believe in being open and transparent about the ingredients in their products and disclose all the information you might need to make your decision. There are no sulphates, parabens, bleaching agents, GMO’s, and animal testing used in any of their products across the board. One of their bestsellers is the herb enriched skin tint that basically acts like a BB cream. With light coverage and SPF, it’s a good choice for a natural, no-makeup look when you’re out running errands.
Have you tried any of these clean makeup brands before? Let us know in the comments below.
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