Here’s How The Fashion Industry Is Celebrating Pride Month

Sakshi Kore , 12 Jun 2020
Pride Parade by Nicole Glass Photography | www.shutterstock.com
Pride Parade by Nicole Glass Photography | www.shutterstock.com

The month of June is usually the most colourful one. People from all over the world join in and celebrate the LGBTQIA+ community. A variety of events are hosted and the one and only agenda prevailing during the month is to get policy makers and society to accept that all love is equal. Along with Pride parades and other celebrations, various industries also step up in showing their support to this wonderful community. Sadly, the pandemic has halted the celebrations for the year, but nonetheless, it hasn’t stopped the fashion industry to roister this joyous month. 

The fashion fraternity’s aim for June is to recognise and give back to the LGBTQIA+ society. From launching Pride-related collections to donating proceeds to various LGBTQIA+ non-profit organisations and charities, the glamourous industry is working tirelessly towards making this month memorable. 

Scroll ahead to check out how 9 global brands are celebrating Pride:

1. DKNY

DKNY has teamed up with the Hetrick-Martin Institute and launched a quirky t-shirt celebrating Pride. The t-shirt is designed by Hetrick-Martin‘s Nij Brown whose artwork that is featured on this exclusive tee represents New York.

You can shop for the t-shirt here.

2. ASOS

ASOS has collaborated with GLAAD for the fourth time this year to launch a Pride collection. The line comprises floral printed co-ord sets, colourful, tie & dye tank tops and breezy t-shirts, sweatshirts featuring Pride related slogans and more. 100% of the proceedings from the ASOS GLAAD collection are donated to GLAAD. It is a non-government organisation founded by members of the LGBTQIA+ community.

You can shop the collection here.

3. Fabletics

To show their support to the LGBTQIA+ community, Fabletics has launched a capsule collection comprising a short range of fitness-wear. Additionally, 10% of the net sales from this collection are being donated to the It Gets Better Project, a non-profit organisation that works for the Pride community.

You can shop the collection here.

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⁣⁣Introducing our limited-edition pride capsule! 🏳️‍🌈The rainbow has become a positive symbol of love and support, representing the belief that it’s okay to be yourself and be proud of who you are.⠀⠀ ⠀⠀ At Fabletics, we believe that embracing our differences makes us stronger—and that everyone has the right to feel confident and comfortable in their own skin. ⠀⠀ ⠀⠀ This capsule is designed to inspire self-love and support our LGBTQIA+ community. After all, there’s strength in unity.⠀⠀ ⠀⠀ We’re donating 10% of net proceeds from our new, limited-edition pride capsule to @itgetsbetter, a nonprofit organization working to uplift and empower LGBTQIA+ youth, with a minimum donation of $25,000. ⠀ ⠀ 📷: @aretheysisters, @dtm_megan, @dtm_gretch @thelovemural by @lisamariestudio

A post shared by Fabletics (@fabletics) on

4. Puma

Puma has partnered with Cara Delevingne for this year’s Pride collection called From Puma With Love. The line is made up of rainbow slides, graphic tees and sweatshirts. Furthermore, Puma is also donating 20% of their proceeds from the collection to the Cara Delevingne Foundation which is backed by Giving Back Fund. It is a non-profit organisation that supports LGBTQIA+ charities.

You can shop the collection here.

Puma Hoodie From The "From Puma With Love" Collection
Puma Hoodie From The “From Puma With Love” Collection

5. Converse

Converse‘s inspiration for their Pride 2020 collection stemmed from the “More Colour, More Pride” flag. The classic Chuck 70 and Chuck Taylor All Star sneakers featuring the Pride colours comprise the line with hats and tops as well. The brand is also actively supporting various LGBTQIA+ organisations like It Gets Better Project, BAGLY, Out MetroWest and Ali Forney Center

You can shop the collection here.

6. Fossil

Fossil launched its limited-edition Pride watch with the bezel shining in Pride colours. The watch is available in two sizes with a specially etched caseback. A chunk of the proceedings from the sale of the Pride watch in the US will be donated to the Hetrick-Martin Institute and the sales from Europe and Asia will be donated to the It Gets Better Project.

You can shop the watch here.

7. Hollister

Hollister launched a 2020 Pride collection in partnership with GLSEN, a non-profit organisation that aims at creating safer educational spaces. The National Student Council of GLSEN created this line of t-shirts, tank tops and socks dipped in rainbow colours. Additionally, $5 from the sale of every Proud t-shirt in black will be donated to GLSEN up to $55,000.

You can shop the collection here.

8. Banana Republic

Banana Republic launched a Pride 2020 capsule collection that consists of an ombre midi-dress, sweatshirts, polo neck t-shirts and tie & dye bandanas. All the items are dipped in the Pride colour palette, and the brand is donating a whopping $60,000 to the United Nations‘s Free and Equal campaign!

You can shop the collection here.

9. Nike

Nike‘s BeTrue collection started back in 2012 with an aim to diversify the mindset and bring equality to sports. Every year in the month of June, Nike drops a collection that celebrates Pride month. This year’s collection consists of pullovers, cropped tops, t-shirts to sunglasses, mini bags and the Air Force 1 sneakers featuring the Pride colours. Along with their athletic collection, the brand is also supporting 20 LGBTQIA+ organisations like Campus Pride, GLBT Historical Society, Out of Bounds, Hetrick-Martin Institute etc.

You can shop the collection here.

The Nike Air Force 1 Shoe From The "Be True" Collection
The Nike Air Force 1 Shoe From The “Be True” Collection

What are your thoughts on all these collections and which one do you like the most? Tell us in the comments below!

And don’t forget to follow @missmalinifashion on Instagram to never miss a style tip!

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