Sustainable Fashion Brands To Continue Supporting Post-Pandemic

Nelly Wadia , 16 Jul 2020
Ela Label & Suta sustainable fashion brands | (Source: Instagram | @ela_india, @suta_bombay)
Ela Label & Suta sustainable fashion brands | (Source: Instagram | @ela_india, @suta_bombay)

The greatest traits Indians have is that when a crisis hits we band together like no other. The one things that I couldn’t disagree with PM Modi on was #VocalForLocal. We truly needed a movement to support small businesses because they’ve been struggling ever since the pandemic hit. Thankfully, in this digital age, most small brands were able to capitalise on the pros of social media and use it to their benefit. Thanks to the Vocal For Local hashtag I was able to discover many sustainable brands. Brands that focus on traditional handwoven crafts, sarees made from eco-friendly fabrics or brands making clothes from waste.

It has been an illuminating process to see how diverse a country India is when it comes to creativity. While I genuinely would love to help these brands stay afloat, I’ve also been conserving my finances. Not to mention, I really want to try and live with what I have and own. Minimalism is the gateway to a sustainable life and one has to start small. Understanding sustainability can be incredibly overwhelming and the best way to deal with the anxiety is to make small goals. They may seem small but with each step, you take on a more sustainable lifestyle.

Here’s a list of 10 sustainable fashion brands to continue supporting post-pandemic:

1) Okhai

Okhai offers contemporary, handcrafted apparel and lifestyle products all created by rural artisans. Proceeds from sales go towards the welfare of the artisans themselves. Their aim is to encourage women from underprivileged backgrounds to expand their skill-set. Okhai constantly works towards translating India’s rich, cultural traditions into modern designs that will appeal to all. More than 2,300 artisans are currently benefiting from this program and are earning about Rs. 500/- to Rs. 16,000/- depending on their skill level and the hours they work. This allows women to manage their households and also work simultaneously. Let’s support sustainable fashion in full-force.

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Unique in its own, Jamdani depicts pure sophistication but always wins heart for its versatility ✨ Pair it with a kurta or a basic tee, these soft cotton summer stoles are definitely going to steal compliments 💯 Swipe to explore some of our favorites colors of the season. ⠀ ⠀ // Tap on the image to gift yourself or your loved ones this handmade beauty 🌷 link in the bio for more such designs! ⠀ .⠀ .⠀ ⠀ #artisansofindia #weaversofindia #supportsmallbusiness #shopresponsibly #vocalforlocal #craftsofindia #sustainabledesign #weaversofinstagram #handmadeinindia #madeinindia #handmadewithlove #supportlocalartisans #sashafairtrade #indiancrafts #indiancraftsmanship #jamdani #handwovendupatta #handwoventextiles #jamdanistole #handcraftedfashion

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2) Ela India

Ela means leaf in Malayalam and is a Kerala based brand focusing on the use of sustainable fabrics. The brand was launched by Bindu Nair, a former journalist. The pieces are designed keeping in mind classic silhouettes with Indian motifs. The fabrics are light in weight and perfect to brave the Indian summer. Ela also retails Kerala Kasavu sarees in handloom cotton with gold and silver borders.

3) The Summer House

The Summer House’s conscious choice to question every process of production and wanted to do better. All of their fabrics are sustainable and sourced to not abuse earth’s resources and made in their very own production studio. Their teams receive the necessary training required to enhance their skills. They ensure that they are fair and responsible in their practices and physical and mental health of their team takes the highest precedence.

4) Strings Attached by Sama

5) Bodements

Bodements was born to Mumbai-based stylist Divya Saini who brings us vintage finds from the streets of Paris. The brand is committed towards slow fashion and propagates the culture of buying pre-loved garments. All the garments are handpicked by the stylist herself from around the world. What better way to foray into a sustainable lifestyle by buying and promoting pre-loved and pre-worn clothes.

6) Suta Bombay

Suta was launched by two sisters Sujata and Taniya. They started off their journey in the business of fashion after a conversation with weavers in Wes Bengal. They were taken with the way sarees were made and saw that weavers put all their skill and love into creating these beautiful pieces. Both of them quit their full-time jobs to pursue their love of sarees and sustainable fashion.

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FAIRY FEATHERS Looking like messengers from heaven sent to the planet to teach all of us what beauty really is, swans are magical. They define what grace is and make us swoon with their pristine glow. Fiercely loyal to their partners, they teach us how important relationships are and how the balance between the self and others plays out with unconditional love in our hearts. With inner beauty that can’t help but shine on the outside too, they are unassuming about their ethereal presence. Swans are truly a delicate balance of the other-worldly and the worldly. Do you know a swan? Are you one? This dreamy drape is a hand-woven made-in-heaven mul with gorgeous Jamdani work!! #suta #sutabombay #spiritanimals #animals #pets #traits #bond #newarrivals #newcollection #newlaunch #website #onlineshopping #shop #handloomcotton #mulmul #cotton #jamdani #makeinindia #weavesofindia #sareesofindia #sareesofinstagram

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7) Doodlage

Doodlage upcycles industrial waste into wearable fashion. The fabrics are sourced in smaller pieces and then panelled together before the designs get cut. A lot of mixing-matching, patching and embroideries that go into their designs. Doodlage’s seasonless collections are what make their pieces timeless. You’ll notice that comfort is at the centre of their designs and their silhouettes would look fantastic on any body type. The best part about the brand it that they will help alter and repair your garments to extend their lifespan. The brand uses all the other waste they produce and turns them into accessories or even paper to package their products. All the pieces are sustainably and ethically produced and are plastic-free.

8) VRTT Vintage

VRTT Vintage is a joint venture by Hanna, Gabriella and Diva who are all based in Mumbai. They launched VRTT to breed a more conscious consumer. The brand brings you pre-loved, luxury goods curated by these fabulous women of course. Want that latest bag? Think again and live sustainable with a small act like purchasing new, old goods.

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@gucci

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9) Sirohi by Skilled Samaritan

Skilled Samaritan was founded in 2012; they worked with people in Haryana and Uttar Pradesh to implement solar light in these areas. During their time there, they learnt that the women were well-versed with traditional styles of weaving. Since January 2019, they’ve been creating functional and well-designed products using waste materials and natural sustainable fabrics from around the region. The aim is to provide women without a formal education with income opportunities by leveraging their skill set to make sustainable and marketable products that are made entirely from waste and salvaged materials. Their focus is to revive and re-intoduce traditional art forms from the interiors of Northern India. They provide training and workshops for these women in clean and healthy spaces.

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• Holi Roundie Bag • Woven by our women artisans using ropes made from waste cloth rags, this bohemian bag has been an in-house and customer favourite. It can stash a Phone, cardholder, keys and a matte lipstick! We’ve added a tough of Indian vintage with ‘ghungroos’ that will leave a sparkle wherever you go! The locking system is made from discarded soft tops of military jeeps due to which the bag might get a bit heavy. Dimensions: Diameter: 8 inches Depth: 3 inches #wastetowow #wovenfurniture #vintagefurniture #charpoy #charpai #weaversofinstagram #sustainableliving #sustainabledesign #circulareconomy #circularfurniture #supportyourladies #surviveandthrive #sustainableliving #sustainablefurniture #circularfurniture #skilledsamaritan #vocalforlocal #womenentrepreneurs #enretreneursofindia #womenindesign #globalgoodfund #designindia #sustainabilitystories #storiesofchange #responsibleproduction #consciousliving #artisanalfurniture #designwithapurpose #indianheritage #indiandesign #luxesustainable #luxurycraft

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Which sustainable brands are you most likely to support during this lockdown? Let me know in the comments below.

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